Expert book design is essential for self-publishers.
So many people decide to write a book and think only about the writing and how to publish it. Maybe they think about the cover design and the price.
Very few understand that getting the book properly designed is crucial. This means carefully choosing the typeface and font (they’re not the same thing), the size of the margins, the number of lines on a page, page layout, how any illustrations will be managed – including copyright if needed, and the type of binding.
Badly designed books run into all sorts of problems when it comes to getting them printed and accepted by cataloguing services or sales platforms like Amazon.
Berenice Howard-Smith has been designing books and advising authors for many years and this presentation explains the things that need to be considered before your book is ready for print. See examples and case studies of books that Berenice has designed at Hello Lovely Design
Click the image below to see the PDF of the slides Berenice used in the presentation …

These are some links mentioned in the Q&A
- The Writers and Artists Yearbook is a must if you want to explore traditional publishing
- IngramSpark blog is full of useful advice
- KDP (Amazon’s self-publishing side) calculator
- Berenice’s blog post on ISBNs
