Is email marketing dead? Absolutely not!

In fact according to the Direct Selling Association, email marketing’s return on investment (ROI) in 2018 was ‘up’ to £32.28 for every £1 spent, from £30.03 the previous year, despite all the fears about GDPR.

Unfortunately many micro businesses struggle to email their audience consistently, for a variety of reasons:

  • They aren’t sure which email marketing service is the best
  • They aren’t sure which content to send and how often
  • They don’t want to bug people
  • They don’t have the time OR don’t see enough value in it to do it consistently
  • They don’t want to invest money in it
  • They don’t want to get into trouble (e.g. GDPR)

Helen Lindop addressed all these worries in her workshop, and gives simple, practical tips to get past them. Here’s the replay:

You can download the PowerPoint presentation here.

Helen has a number of useful posts about email marketing, how to choose the right CRM for your business, the difference between CRMs and email lists, and much more at

You’ll also find her on Twitter @HelenLindop