Is email marketing dead? Absolutely not!
In fact according to the Direct Selling Association, email marketing’s return on investment (ROI) in 2018 was ‘up’ to £32.28 for every £1 spent, from £30.03 the previous year, despite all the fears about GDPR.
Unfortunately many micro businesses struggle to email their audience consistently, for a variety of reasons:
- They aren’t sure which email marketing service is the best
- They aren’t sure which content to send and how often
- They don’t want to bug people
- They don’t have the time OR don’t see enough value in it to do it consistently
- They don’t want to invest money in it
- They don’t want to get into trouble (e.g. GDPR)
Helen Lindop addressed all these worries in her workshop, and gives simple, practical tips to get past them. Here’s the replay:
You can download the PowerPoint presentation here.
Helen has a number of useful posts about email marketing, how to choose the right CRM for your business, the difference between CRMs and email lists, and much more at www.helenlindop.com/blog
You’ll also find her on Twitter @HelenLindop