Heather Davies is an impact and sustainability-focused copywriter and communications trainer. In this presentation she talks about the effective ways independent businesses can – and should – talk about the impact they have and how and why it’s important to inspire and motivate others to do the same.
Just because micro-businesses are so intertwined with their founder and are quite often run from home, doesn’t mean they aren’t taking meaningful action. In fact, you could argue that pound for pound, they are actually doing a lot more!
We talked about how micro-businesses can stop greenhushing – a term many had never heard before – and start communicating the wonderful work they are doing to have positive social and environmental impact without falling into the trap of greenwashing.
Links mentioned during the Q&A
Follow Heather On LinkedIn
Switchfoot Accounting Impact Statement https://switchfootaccounting.co.uk/impact/
Climate Outreach and Information Network
https://climateoutreach.org/?btc_year_qv=2025
Green Claims Code https://www.gov.uk/government/publications/green-claims-code-making-environmental-claims
Advertising Standards Authority advice for different sectors
https://www.asa.org.uk/advice-and-resources/resource-library/greenclaims.html
Climate Outreach’s Britain Talks Climate & Nature Report
https://climateoutreach.org/btc/2025/report/
ACTionism Film
https://www.actionism.space/request-a-screening/