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The state of social media

17th November 2022 @ 10:00 am - 11:00 am

Elon Musk buying Twitter is the tip of the iceberg.

  • Many huge advertising accounts have already left Twitter for safer ways to advertise.
  • The money that Musk borrowed to buy the platform is accruing $1 billion annually in interest alone.
  • Last year Twitter had less than $1 billion in revenue.
  • Meta is losing billions of dollars and lots of staff are being laid off.
  • Facebook is losing money and not attracting new users.
  • Instagram is losing the battle with TikTok.
  • TikTok is owned by the Chinese company ByteDance and considered to be a risk to personal data.
  • There is a huge kickback against tracking and targeted ads with Europe bringing in legislation to ban tracking.
  • The programmes that syphon off ad revenue to finance criminal activities are being exposed causing many brands to go back to dealing direct with legitimate publishers.
  • Google Ads is part of this massive dark money operation.
  • The big tech companies are at war with each other.
  • Apple’s latest update means they get 30% of any money spent on boosting social ads bought through an iOs device. This will directly impact all the ad revenue on social media platforms.

LinkedIn isn’t perfect but its the least risky option for B2B marketing right now. (See Dan Ince’s Q&A on using LinkedIn)

Social media can feel like its an indispensable marketing tool for a lot of small businesses but it’s also the part that we have least control over.

Your accounts and content could all disappear without notice because you don’t own any of it. There are ways to soften the blow to your business if that should happened, the secret is not to put all of your promotional eggs in one basket.

If you can’t walk away from social media without losing sales now is the time to take action.

Join us for a discussion, led by Ann Hawkins, on how to protect your content and sales and look at other ways to market your business.

Register on Zoom


17th November 2022
10:00 am - 11:00 am
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