How do you know if enough people are interested in buying what you have to offer?

You may be starting a new business, pivoting to offer a new service or product, or expanding your range or exploring new markets.

Whatever the situation, this workshop gives you everything you need to get started with some market research that may be cheap and cheerful but will give you a good place to start.

Prue Butterworth and Laurence J Sarno help their clients with market, competitor, and customer research that informs a unified communications strategy.

Each has over 20 years experience working with companies ranging from start-ups to some of today’s biggest technology companies, including product launches, mergers, acquisitions,  and Initial Public Offerings.

Prue and Laurence help us to identify our ideal customers and competitors, and understand how to research both to build our marketing strategy.