Effective email marketing
We all know that we should be getting our prospects and customers on a mailing list.
- The two main types of list you need, and how to plan out your subscriber journey for both
- How to give your subscribers a more personal experience, so they don’t feel like a number in a database
- How to use digital tools to build a relationship with your audience and get repeat sales, on a tight budget and without it taking up too much of your time
- Confused by landing pages, automated emails vs broadcasts and tagging? Should you use pop ups and lead magnets? Helen will give you a quick guide so you can decide what you actually need now, and what you might choose to do later.
Helen Lindop works with small business to streamline their sales and marketing using tech such as email marketing, marketing automation, client databases and online training.
Slides : 
For more information on the plumbings of email marketing there are lots of helpful hints and how to videos on Helen's Website
www.helenlindop.com and Speedy Digital
Money Coaching for Small Businesses
How do you feel about money?
Most of us have a relationship with money that we don’t fully understand.
It runs through our lives, yet it’s a taboo subject and our feelings about it are rarely discussed.
Instead, we go through life with a set of subconscious beliefs and behaviours about ourselves and money that we inherited from the people around us and the broader cultural environment.
In this workshop, Dennis Harhalakis founder of Cambridge Money Coaching helps us to explore our money relationships, patterns, beliefs, and behaviours and how understanding these can give us a different perspective on handling money issues in our businesses.
Get inspired, motivated and focused to make the most of opportunities and build your business.
Books and resources mentioned in presentation are:
Open Up - Alex Holder, Sheconomics - Karen Pine & Simonne Gnessen, Money Magic - Deborah Price. Podcast is called Squanderlust - Martha Lawton & Alex Lemon.
There are also many useful articles on the Cambridge Money Coaching website.
Make your life a little bit brighter!
Who would have thought that your greatest guide in life could be a puppet?
When we're running a business, we can sometimes get stuck in a certain way of thinking.
A light hearted and playful approach can often get through negative barriers and encourage new ways of thinking.
When we're asked to predict what plans we have, options to take and decisions to make, we need to use our imagination.
Jo Bryant and The Hands On Company transform lives through creative puppetry and Jo has adapted the way she works to make this on-line workshop.
Please download the workbook and use the Sock Puppet or Origami Puppet instructions (or borrow a soft toy with a face) to enjoy the full effect of the workshop!
Make Your Life a little Brighter Workbook
Sock Puppet ideas
Origami Puppet instructions
Get inspired, motivated and focused to make the most of opportunities and build your business.
How to be even more awesome
What’s stopping you from fulfilling your potential?
In most cases – you are!
‘Then, slowly but surely, an exhilarating sense of infinite opportunity stole through him; he felt as though he could have done anything, anything at all… …He got to his feet, smiling, brimming with confidence.’ From Harry Potter and the Half-Blood Prince.
Charlotte Ashely-Roberts is a careers coach who has helped hundreds of people discover what they really want to do.
Charlie helps people work through mental or emotional blocks that hold them back, empowering them to develop the clarity, confidence and vision they need to get where they want to be.
In this workshop Charlie asks you to consider:
1. What does meeting your potential look and feel like to you?
2. Out of ten (with ten being your potential full realised) how much of your potential is realised?
3. What is one block that you’re placing in your own path?
Powerpoint presentation
Transcript of the workshop
What do people really think about you? A feedback exercise
More resources
Exercise: What are your core values?
Case Study: How re-evaluating your values can be life-changing.
There are a lot more resources on this topic on Charlie's blog at www.yourtimetogrow.com
How to source original images
Do you struggle to find original images for your website, social posts or other projects?
When you find them do you understand the legal implications of licensing, copyright, etc?
And what about sizing, file types and embeded information?
Help is at hand!
In this workshop, Berenice Smith shares ideas for sourcing original images and many other things you need to be aware of.
Berenice provides design for books and magazines, marketing material and websites, and loves to create logos and develop brands. She works with small and large B2B businesses, start-up companies, publishers and authors.
She also writes an invaluable blog and you can sign up to her newsletter at www.hellolovely.design
If you’re too busy to brief or your project feels overwhelming, Berenice can take care of the project management and deal with image research, buying illustration and schedules.
Common legal pitfalls for small businesses
Do you have client contracts, terms and conditions or other legal documents for your business?
If you haven't already done so, you'll find it useful to complete this Legal Health Check Survey before you watch the recording of the workshop.
Paul Chiy is a Barrister, Solicitor, Advocate, and Arbitrator at De Jure Chambers.
He offers a Virtual Legal Advice Service for small businesses, with the aim of making legal advice more affordable and accessible.
Paul shares some of the most common legal pitfalls small businesses experience and answers questions.
PowerPoint Slides
For more information on any of the issues raised here please contact Paul at DeJure Chambers
How to create content when you’re short of time
Should you write a blog post, tweet or post on Linked? Does creating content keep slipping down your task list? […]
How to Network on LinkedIn
The key to networking on LinkedIn is to know what results you want.
Drive Founder Ann Hawkins has been using LinkedIn successfully since 2008.
She has 3,700 connections and 4, 500 followers.
Her profile is viewed approx 250 times a week and she regularly gets new clients from LinkedIn.
She manages the Drive the Network Group with over 880 members.
Why are you using LinkedIn?
Are you looking to connect with potential clients, a peer group, get referrals, learn about a specific topic, show how much you know about a specific topic or something else? Keep your purpose in mind when you post, comment or like other posts.
Who will find you?
- If you want to get found by potential clients or collaborators check your profile. LinkedIn is a great search engine for people both on and off the site. If someone searches for what you do, will your profile appear in the search results? Make sure you're using the right keywords.
- Check your contact details. If you have a website, add it to the details.
- Have a good professional, business like photo that shows your eyes. It's the first stage of creating trust.
Who to connect with?
There are endless debates about this and there is no right or wrong answer. You need to find what works for you and adjust your approach accordingly. Here are some things I've found work for me:
- Connect with people because you like them, want to learn from them, or because they have something interesting to say that doesn't turn into a sales pitch.
- Don't connect to give a sales pitch, connect to build relationships.
- If someone gives you a sales pitch seconds after connecting, remove the connection. Life's too short to be spammed.
How to behave
- If you're there to network, behave like you would in a face to face networking meeting. Don't pitch, have a conversation.
- Don't get sucked into arguments, disagreements, or click bait posts. IGNORE them.
- Don't get invoved in discussions with your peer group about how awful cleints are. There's no bigger turn-off for potential clients.
- DO get involved with people looking for answers or help and be relentlessly kind. Even if they don't turn into clients they're more likey to recommend you.
- Don't like a post that has a million other likes and comments - if you do it has no effect on the post but annoys the people who are following you who get notified every time you click 'like'. Be selective.
- If you don't have anything meaningful to add to the discussion keep quiet. Don't just add to the noise.
- Recognise that some people think causing disagreements is a good way to get attention. Don't get sucked in and don't do it yourself.
- Remember that more people are watching and listening than you will ever know. Always behave as though your ideal client is looking over your shoulder and watching how you interact with others.
What to post and how often
- How often you post depends on how much good content you can create. If you have a pile of great evergreen blog posts or articles you could post every day because no-one is likely to see them all.
- Posting to a self-imposed schedule when you have nothing interesting to say is not a good idea. Only post when you're sure you'll be adding something useful, interesting or helpful that your audience will enjoy.
- Try to avoid the cliched bandwaggons of sporting events with a tenuous link to leadership or teamwork or similar over worked themes. Spurious links to national or religious holidays are also best avoided.
If you've got questions or want to practice your LinkedIn networking join our LinkedIn Group and give it a go with some friendly subtle networkers!
Influencer Marketing - how it can power your dreams!
Martyn Sibley has been an influencer most of his life.
- Update - August 2021: Martyn has just been appointed a LinkedIn Changemaker
This is his opening statement: https://www.linkedin.com/pulse/im-linkedin-changemaker-martyn-sibley/?trackingId=50DDtRrQTc%2BMgLRjocDQkg%3D%3D
He has inspired people by the way he lives his life, by the way he treats other people and by his amazing energy, sunny disposition, and achievements.
Martyn desribes himself as "a regular guy who happens to have a disability called Spinal Muscular Atrophy (SMA). This means I cannot walk, lift anything heavier than a book or shower myself. Nonetheless I run Disability Horizons, am the author of 'Everything is Possible', I have a Degree in Economics & a Masters in Marketing. I love adventure travels (including an epic visit to Australia), I have great people in my life (including my soul mate), I drive my own adapted car, run my own business, have flown a plane, enjoyed skiing & SCUBA diving, and live independently on earth." He is also the very happy owner of a Golden Labrador called Sunny.
Just to meet Martyn is to feel inspired, happy, and joyful but he has a very serious mission: to make the world a truly inclusive place. This year - just about the time the lockdown started - Martyn launched Purple Goat, a marketing agency to help brands understand the needs and wants of the disabled community.
In this workshop, Martyn explains how he used the principles of Influencer Marketing to power his dream, and how you can use the same principles to power yours!
What you'll take away from this workshop:
- create content that your audience engage more with
- amplify your brand to your exact target audience
- get a better ROI from your marketing spend
- support freelancers and small businesses (Influencers aren't actually rich and famous and self promoting - they have a mission just like you)
