I’ve just been approached by a consultant who sent me an impressive list of campaigns he’d worked on and asked for referrals to my network.

My first action was to check him out on-line:

We trust what we learn from the experience of others, and especially from people we already know and trust. 


No website
A minimal LinkedIn profile
No testimonials
No credentials
No connections that I know.

Nielsen, the leading market research company, says that social proof is now one of the biggest factors in deciding to trust suppliers.

How’s your on-line presence? If a potential buyer checked you out would they find reassurance or would you be as invisible as they guy I checked out.

Networking isn’t just about pitching up at an event and flashing around your business cards. Make sure your on-line presence matches everything you’d like a potential buyer to see and hear.